About Us

AYANA was born from a desire to provide women with fashion-forward, top-to-toe looks that perfectly balance trend and timelessness. We are dedicated to being the go-to destination for aspirational women seeking iconic, confidence-boosting pieces, complemented by stylish accessories and footwear.

With every purchase, we want our customers to feel like they’re winning—elevating their style and celebrating their uniqueness. Brought to life by a passionate team with deep expertise in the South African fashion retail industry, AYANA is more than a brand; it’s a community built on empowerment and individuality.

As part of the Pepkor family, AYANA reflects a commitment to meeting customer needs at every level, making life simpler and more stylish. With 33 stores nationwide and an online shopping option, we’re always within reach to help women create their signature looks.